Perfumer Sarah Horowitz is boosting the specialty store distribution of her eponymous fragrance brand by repackaging her premiere line of scents in a more accessible form and launching it in Anthropologie.

Agoura Hills, Calif.-based Sarah Horowitz Parfums, whose scents are carried in about 40 doors, including Barneys New York, Studio at Fred Segal and Planet Blue stores, began shipping the fragrances several weeks ago and expects them to reach 124 Anthropologie stores this week.

Based on preliminary results, the fragrances, called Beauty, Light, Love and Peace, are projected to generate retail sales of at least $75,000 during the fourth quarter, according to industry sources.

Read the full article by SUBSCRIBING today!

Subscribe today to WWD.com, now incorporating comprehensive menswear and footwear coverage with the new WWDMen's and Footwear News channels, for complete access to breaking news and events that shape the worldwide men's and women's fashion, footwear, retail and beauty industries.

Subscription includes:

• Immediate access to breaking news 24/7.
• Search, comment on, clip and save articles and images.
• Daily downloadable PDF of WWD Daily Newspaper for worldwide access.
• Access every article from the past 12 month's issues.
• Access daily newsletters and weekly digests online.
• Read it anytime, anywhere.
• Start your subscription now for only 27 cents per day!

Click to SUBSCRIBE

---

Sign in to your account

• Username (Cannot be empty)
  
  Lost Username/Password?
• Password (Cannot be empty)
  
  Remember Me
• 
  LOGIN

---