Shakira to Shimmy Scent Scales at Retail

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  • http://www.ourladiesandgentlemen.com/shakiras-love-rocks-is-already-a-flop-signaling-trouble-for-celebrity-driven-mobile-games/ Shakira’s Love Rocks Is Already A Flop, Signaling Trouble For Celebrity-Driven Mobile Games | Our Ladies and Gentle Men

    […] Games like “Love Rocks” are supposed to be the 21st-century versions of celebrity fragrances: business ventures in which celebs do little more than lend their name and likeness to a product, then profit handsomely on the back end. The most famous example of a celebrity scent, Elizabeth Taylor’s “White Diamonds,” has earned more than $1 billion in worldwide revenue since first hitting store shelves in 1991, though there are plenty of recent successes as well, including three separate fragrance lines marketed by Shakira herself. […]

  • http://topreportz.com/2015/11/05/shakiras-love-rocks-is-already-a-flop-signaling-trouble-for-celebrity-driven/ Shakira’s Love Rocks Is Already A Flop, Signaling Trouble For Celebrity-Driven … | Top ReportzTop Reportz

    […] Games like Love Rocks are supposed to be the 21st-century versions of celebrity fragrances: business ventures in which celebs do little more than lend their name and likeness to a product, then profit handsomely on the back end. The most famous example of a celebrity scent, Elizabeth Taylor’s White Diamonds, has earned more than $1 billion in worldwide revenue since first hitting store shelves in 1991, though there are plenty of recent successes as well, including three separate fragrance lines marketed by Shakira herself. […]

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