Skin care and foundations are growing in prestige beauty, while concealers are posting gains in the mass market.
The line marks the brand’s biggest skin-care launch since 2014.
Shiseido said net sales and operating income will exceed previous forecasts, but posted a loss associated with Bare Escentuals.
DNA test kits can help consumers tailor a skin-care regimen to their needs.
The line will be sold online only, with the aim of reaching digital natives through social media and smartphone marketing.
The beauty industry is still largely unregulated, but the FDA is going after companies where it can.
Appealing fragrance of Femmue encourages consumer loyalty to the brand.