Walgreens is linking its pharmacists and beauty consultants to help promote better sun protection as the chain looks to leverage its pharmacists and trained cosmetics experts.
Tetra is said to offer four levels of protection.
The initiative, launching June 1, will feature more than 50 brands and 2,000-plus stockkeeping units.
A mention from Kim Kardashian helped generate interest in the company’s Logic Toner.
Massage Envy has broadened its services and is adding an exclusive private-label brand to build sales and consumer loyalty.
Coachella might be beauty’s busiest festival, but H2O+Beauty hopes to net exposure to a new generation of consumers at Stagecoach.
SkinGenie is an example of how technology is changing the consumer experience in beauty.
The latest campaign from Cosmedix delivered a 527 percent return on investment from purchases made as a result of an activation merging influencers with brand loyalists.
Adsorb is now being distributed in North America by BioBoutique Beauty Lab.
The Jet Lag Mask is already the bestselling skin-care item on sephora.com.