There is heated discussion about the controversial materials in the skin-care community right now.
As part of its U.S. launch strategy, the business is opening 10 stand-alone doors in the U.S.
Skin care and foundations are growing in prestige beauty, while concealers are posting gains in the mass market.
The line marks the brand’s biggest skin-care launch since 2014.
Shiseido said net sales and operating income will exceed previous forecasts, but posted a loss associated with Bare Escentuals.
DNA test kits can help consumers tailor a skin-care regimen to their needs.
The line will be sold online only, with the aim of reaching digital natives through social media and smartphone marketing.