By  on December 12, 2008

Look for a dose of high-energy newness in the treatment category. The latest launches feature an array of high-tech, at-home derm-quality applications, exotic ingredients and natural but potent formulations.

In January, LANCOME will introduce High Résolution Refill-3X, an antiwrinkle solution formulated to target skin’s three natural fillers: collagen, hyaluronic acid and elastin. The newest additions to the High Résolution franchise, the day, night and eye creams, use a complex of a dipeptide, alfalfa extract and sodium hyaluronate to help eliminate fine lines and wrinkles. “For years, dermatologists have used injections of collagen and hyaluronic acid, but haven’t been able to replace elastin,” says Helena Wayth, vice president of skin care marketing. The day and night creams will be $90 each, the eye cream, $55.…

CHANEL’s new UV Essentiel touts the brand’s highest SPF and claims to shield against UV rays while providing antipollution benefits. The lightweight cream, $48, has SPF 30 and contains licorice extract to erase sun spots and vitamin E to guard against free radicals. “This is very relevant for today’s market,” says Christine Dagousset, executive vice president of fragrance and beauty. “American women and women around the world are becoming very aware of the damage of the sun.” Dagousset says the mattifying lotion, which hits shelves in March, can be worn under makeup for a day’s worth of SPF protection.…

ESTEE LAUDER’s  newest launch, Time Zone Line and Wrinkle Reducing Moisturizer, contains a  proprietary tri–hyaluronic acid complex Lauder is calling an industry first. Blended with Lauder’s proprietary sirtuin technology, the product claims to not only moisturize cells, but also enhance their ability to protect themselves and to replenish and sustain the skin’s own natural hyaluronic acid. Company executives are likening the discovery to when they discovered exfoliations via fruit acids; plans call for similar technology to be used in upcoming Clinique and Origins products. “As cells get older, they slow down. Time Zone is like a charger, it helps skin behave younger,” says Elana Drell Szyfer, vice president of global marketing. Available in lotion or cream form, each is to retail for $58, industry sources estimate that fi rst-year sales will reach $75 million to $80 million globally, with $25 million of that expected to be done in the U.S.…

Youthtopia Age-Correcting Serum With Rhodiola is ORIGINS’ first foray into the antiaging category. In addition to the adaptogenic herb rhodiola, the item contains derivatives of the phytonutrient-rich, Himalayan-grown amalaki tree. “Rhodiola repairs and amalaki extends the repair,” says Lizz Starr, executive director of product development. The serum, launching this month for $50, also contains firming sweet almond extract, collagen-building soy peptides, moisturizing sunflower and cucumber extracts and calming geranium. “There’s a natural, organic trend in the market right now, but women still need to see the benefits,” says Jenny Belknap, vice president of global marketing.…

In February, YVES ROCHER will launch a seven–stockkeeping unit organic skin care line, Culture Bio. “This line is a physical representation of a refocus on our brand that we started this year,” says communications director Christina Hane. “It’s emblematic of our philosophy of creative botanical beauty started 50 years ago.” The carbon-neutral line, which comes in recyclable packaging, is priced from $14 for a cleanser to $38 for a concentrated serum, and was created from combinations of 19 organic plants. Energizing extracts of peppermint, bitter orange and green tea are used in the three morning products, while the four calming evening formulations feature extracts of maillette lavender, chamomile and agave syrup.  “Culture Bio is a call back to the basics, back to nature,” says Hane, who estimates first-year sales will reach $2 million, including online and catalogue sales.…

OLAY enters new territory with the introduction of Professional Pro-X, the brand’s first professional line. Targeted toward consumers who buy skin care in doctors’ offices, the line tapped into genomics research by parent company P&G to understand how skin ages. “As I look across our beauty portfolio, this is the next step in using science as a way to make a difference in consumers’ lives,” said P&G’s Gina Drosos, president of global personal care, earlier this year. The fragrance-free products, which contain the collagen-building peptide pal-KT and lipid-increasing hexamidine, are the result of collaborations among dermatologists and scientists and years of genomics research. The six individual sku’s, including the Age Repair Lotion, Hydra Firming Cream and Wrinkle Smoothing Cream, are $42 each, while a starter kit will sell for $62. Industry sources expect Pro-X to generate about $30 million in first-year sales.…

STRIVECTIN’s Phase 2 Topical AntiOxidant promises to shield skin from urban pollution’s damaging effects with a patent-pending BW-2 sulforaphane complex, purportedly 250 percent stronger than the popular antioxidant, idebenone. The concentrated formula, made mostly of vegetable extracts, claims to enhance skin’s natural protection abilities. “The sulforaphane complex actually turns on enzymes in the body that protect from toxic compounds,” says Dr. Nathalie Chevreau, director of women’s health for basic research for StriVectin. Phase 2 launches in January and will retail for $109.…

In January, BARE  SCENTUALS makes its debut in the world of moisturizers with the launch of RareMinerals Moisture Burst Facial Mist and RareMinerals Purely Nourishing Moisturizer. “These are the hydrating products our customer has been craving,” says Sarina Godin, vice president of product development. “We took the time to develop moisturizers that fit within our brand philosophy of natural, healthy ingredients that deliver benefits to the skin.” The mist, $18, and the moisturizer, $32, contain a patent-pending complex of minerals, witch hazel, extracts of a South African “resurrection plant ” and pomegranate. Godin says the formula is in spray form because it is more effective when wet. “We found that this mineral complex helps deliver moisture and electrolytes to cells more potently when water is added. It’s an easy way to wake up tired skin cells and revive skin throughout the day.”…

New ingredients and a new scientific finding purportedly make CLARINS’ High Definition Body Lift the brand’s most potent and effective anticellulite formulation to date. “We discovered that there are protein barriers surrounding fat cells, making it hard to break down the fat stored inside,” says Caroline Piper-Vogt, senior vice president of group business development. “We found ingredients to help dissolve that barrier so that the fat-release process can work more efficiently.” Among the ingredients are blue button flower, caffeine and maritime pine extract, which help prevent fat cells from being stored. High Definition Body Lift launches in March for $65, replacing Total Body Lift. Industry sources expect it to generate a wholesale volume of $4.5 million in its first year in the U.S.…

Following in its tradition of gentle exfoliation, CLINIQUE launches Turnaround Radiance Peel Once-A-Week System, the first peel in its Turnaround franchise. “We’re starting to see a trend of consumers not spending as much at dermatologist offices,” says Yvette Valentine, vice president of global treatment marketing. “This product is like getting a 30 percent glycolic peel for less money and a gentler, nonirritating experience.” The peel, launching this month for $55, chemically exfoliates dead cells with salicylic acid and rice bran extract, and comes with a calming posttreatment cream. “The system reinforces Clinique’s dermatological heritage,” says Valentine. “We’re giving the efficacy and results consumers want, but in a gentler way.”…

In February, RODIAL will release Glamtox Peel, $110, its first multifunctioning clay mask. “This is our first exfoliating peeling product,” says brand founder Maria Hatzistefanis. “It’s a mask, peel and moisturizer in one.” Comprising purifying French clay, it contains illuminating fruit acids, smoothing hexapeptides and firming vegetable-derived collagen, and is meant to be rubbed off skin after it dries. “The rubbing affect removes the top  layer of skin, which allows the collagen to penetrate fine lines and wrinkles,” says Hatzistefanis. “Women want to pamper themselves, but if there is a way to save on a facial by buying a product they can use in their own home, that’s even better.” Industry sources expect Glamtox Peel to generate about $1 million in retail sales for 2009.…

AVEDA will introduce Enbrightenment, a six-sku brightening line, in February. Ranging in price from $35 for a cleanser to $55 for a cream, it uses a proprietary blend of  scutellaria, mulberry root and grape extract blended with vitamin C, brown algae and salicylic acid. “Brightening skin care is the best-selling category in Asia and India,” says Ellen Maguire, vice president of global communications. “The growing ethnic population base in the U.S. makes brightening one of the fastest-growing segments in the personal care industry.” Industry sources expect Enbrightenment to generate about $7 million in retail sales.…

In January, FRESH unveils Soy Face Cream. The $48 cream is a companion to its best-selling Soy Face Cleanser and claims to protect against free radicals while delaying the aging process. The paraben- and fragrance-free moisturizer is fortified with amino acid–rich soy  proteins and extracts of green, white and red teas; calming rosewater; seawater, and cucumber extracts. Lev Glazman, one of the brand’s founders, says its innovation is in its accessibility. “It is a moisturizer for all skin types and a great entry price into Fresh skin care.” Industry sources expect Soy Face Cream to generate sales of more than $1.8 million next year.…

The newest addition to AVON’s Anew franchise is Ultimate Elixir Premium, a concentrated antiaging cream that promises to make skin look 10 years younger with twice the amount of active ingredients. While all the products in the brand’s Ultimate line feature a blend of skin-rebuilding pro-sirtuin TX technology and remodeling protein boosters, this is the first to contain an additional booster. “We felt so strongly about the remodeling technology that we wanted to take it further,” says Dr. Glen Anderson, director of skin care for global research and development. “With the additional booster, the elixir is the most potent of the Ultimate line.” The patent-pending formulation, made for day and night use, will be available in January and will retail for $68.


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