Most independent operators shudder when an established competitor moves into their turf. But when Credo opened up in a neighborhood not too far away from Jenny Duranski’s green beauty boutique and organic spa called Lena Rose, she celebrated.“I am welcoming them with open arms. I’m a green nerd who was one of the first into their store,” Duranski said. She was also the first, she noted, to bring green beauty to the market with a nontoxic nail salon called Noktivo in 2013 and then with Lena Rose last November.Duranski believes the marketing muscle Credo brings to Chicago will ignite interest in green beauty. Chicago, she related, has been slower to react to the movement than the East and West Coasts. “We feel people will walk into Credo, go home and hit their search bar to see what else is in Chicago,” she said hoping that would attract more foot traffic. Duranski selected her location in an emerging neighborhood with easy access to transportation. Kim Davis, a recent visitor to Lena Rose, characterized the area as charming with many young families. "My 23-year-old daughter would love to move here and she's just the type of customer who Lena Rose would attract," Davis said.After getting ill from the chemicals she worked with as a certified nail technician, Duranski delved into research to uncover healthier ingredients. She’s become a huge proponent of green beauty, traveling to Washington, D.C., to lobby for safer cosmetics.“Right now, nothing is safety tested. There’s no research on ingredients; it is really a wild, wild west industry,” she explained. Duranski prefers plants, herbs, butters and oil to chemicals prevalent in beauty lines. “There are ingredients the earth provides that our bodies can metabolize, why aren’t we using more of those things,” she questioned.To that end, the menu at Lena Rose features vegan, nontoxic, farm-to-face services including facials, waxing and makeup. She prefers to offer local, often female-own, product lines. “We don’t use a professional back bar. We use our forward-facing consumer products in our spa room. I feel it is important for clients to experience a service in our spa and go home and use the products — they come back and buy tenfold,” she said.[caption id="attachment_10967389" align="aligncenter" width="600"] No two Apothecary facials are alike.[/caption]The leading service is the Apothecary facials featuring ingredients like organic herbs hand mixed and customized by her aestheticians. “No two are alike,” she added. The assortment also includes a cosmetics line, 100% Pure, which has caught the attention of customers who didn’t realize natural cosmetics could work and be good for you. Lena Rosealso offers lash and brow tintingusing vegetable dyes. Because her goal is reaching more consumers, she keeps pricing accessible. A 100% Pure palette retails for $50, for example. “I’m not going after the luxury market. My first pillar is health,” she said. She also donates products and service to local fund-raisers and donates a portion of her revenues to local charities.Duranski, who plans to add e-commerce in the next month, has a vision to grow her concept to include everything from hair and nails to acupuncture and yoga classes.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion