Brad Pitt is out to shake up the beauty world by turning green into gold.
Pitt has linked up with Kiehl’s Since 1851 in a deal that is bound to be copied by numerous other beauty firms eager to capitalize on the hype of a major celebrity to boost their brands. But, unlike past celebrity launches, Pitt’s name isn’t on the bottle, he won’t appear in the ads — and the sole purpose is to raise funds for charity rather than boost the incomes of the star and the beauty firm. This is a sea change in celebrity marketing: Instead of hitching a product to a celebrity’s name, companies now are signing on to the star’s worthy cause.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"