Brad Pitt is out to shake up the beauty world by turning green into gold.
Pitt has linked up with Kiehl’s Since 1851 in a deal that is bound to be copied by numerous other beauty firms eager to capitalize on the hype of a major celebrity to boost their brands. But, unlike past celebrity launches, Pitt’s name isn’t on the bottle, he won’t appear in the ads — and the sole purpose is to raise funds for charity rather than boost the incomes of the star and the beauty firm. This is a sea change in celebrity marketing: Instead of hitching a product to a celebrity’s name, companies now are signing on to the star’s worthy cause.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)