Brad Pitt is out to shake up the beauty world by turning green into gold.
Pitt has linked up with Kiehl’s Since 1851 in a deal that is bound to be copied by numerous other beauty firms eager to capitalize on the hype of a major celebrity to boost their brands. But, unlike past celebrity launches, Pitt’s name isn’t on the bottle, he won’t appear in the ads — and the sole purpose is to raise funds for charity rather than boost the incomes of the star and the beauty firm. This is a sea change in celebrity marketing: Instead of hitching a product to a celebrity’s name, companies now are signing on to the star’s worthy cause.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)