LONDON — Alpha H is cranking up its international launch plans.
The Australian skin care brand is planning to make its debut in the U.S. and Japan in 2010.
Retailing through a combination of salons, department stores and on television shopping channels in the U.K., Germany and Slovakia, as well as in its domestic market, the brand has big hopes for its international push.
“We’re already getting 527 visits to our Web site on average per week from the U.S.,” said Michelle Doherty, who, with her husband, Dean, and their daughters, own and run Alpha H. “We’re also doing a lot of work with hibiscus flowers, which act as a natural skin whitener. I think the Asian market will really like that.”
The 19-year-old brand, which the Dohertys purchased in 1995, comprises 40 stockkeeping units in its retail lineup. It is sold through 750 spas and salons in Australia, where it’s also retailed via television shopping channels and online. Positioned as an alternative to dermatologist lines, Alpha H puts an emphasis on exfoliation, using glycolic acid, for instance, followed by treatments meant to moisturize and nourish skin. Its best-selling product is Liquid Gold, a skin resurfacing lotion.
“We have bridged the gap for women who want to step up their skin care routine, but don’t want to have cosmetics procedures,” said Doherty. “If they do [have cosmetics procedures], we’re there as a maintenance program.”
The brand’s lineup includes antiaging products, moisturizers, body care items, antiacne treatments and vitamin serums. Prices in the U.K. range from 7 pounds, or $11.17 at current exchange, for a 100-ml. bottle of Harmony Infusion facial spritz, to 60 pounds, or $95.72, for a 25-ml. bottle of Vitamin C serum.
Industry sources estimate Alpha H generates annual sales in the region of 12 million Australian dollars, or $10.6 million.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)