AmorePacific is the latest high-end skin-care brand to make a play for Millennials.The Seoul-based line — the namesake brand of parent company AmorePacific — is introducing Friday, April 7 its Essential Creme Fluid, a lightweight product designed to deliver the benefits of a cream in a fluid-like texture.Giovanna Coluccio, senior manager of marketing for North America, maintains that the fluid-like texture of the crème was inspired by traditional fluids in the Korean beauty market, which are used to “pre-hydrate” before applying moisturizer, said to further lock in moisture. She called the Creme Fluid a “new category of moisturizer” — a product that offers instant hydration on the surface while providing moisture deep down, without the heavy feel of a cream.“We’ve all been trained to think that [moisturizers] need to be heavier, thicker and richer to be better,” said Coluccio. “The Creme Fluid is where things change — it instantly absorbs and delivers hydration and moisture.”The formula is made from a combination of 150 of AmorePacific’s signature baby green tea leaves for antioxidant benefits and a proprietary emulsion technology said to deliver a lightweight feel and fast-absorbing results.The price — $98 — is on the low-end for an AmorePacific moisturizer — the antiaging Future Response Age Defense crème, for instance, is $195. And that’s on purpose. The brand has seen success with its Sephora business, said Coluccio, particularly with the Millennial shopper, and Creme Fluid is an effort to appeal to that demographic with a lower price point and antiaging language.“Creme Fluid is a Sephora exclusive, and was brought here with the Sephora customer in mind,” said Coluccio, who waved away industry complaints that Millennials and younger consumers aren’t buying into skin care. “We see her trying new, different textures and she loves K beauty. I met with a 22-year-old girl yesterday went through her regimen, and it was two-and-a-half pages long.”The Creme Fluid launch is in tandem with a facelift to AmorePacifc’s gondolas at Sephora. Rolling out this month are new, branded green and gold fixtures equipped with three-dimensional effects showcasing the brand’s Korean heritage and green tea story. “We’ve seen in department stores how that vision comes to life, and we wanted to bring that to Sephora,” said Coluccio.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion