AmorePacific is the latest high-end skin-care brand to make a play for Millennials.The Seoul-based line — the namesake brand of parent company AmorePacific — is introducing Friday, April 7 its Essential Creme Fluid, a lightweight product designed to deliver the benefits of a cream in a fluid-like texture.Giovanna Coluccio, senior manager of marketing for North America, maintains that the fluid-like texture of the crème was inspired by traditional fluids in the Korean beauty market, which are used to “pre-hydrate” before applying moisturizer, said to further lock in moisture. She called the Creme Fluid a “new category of moisturizer” — a product that offers instant hydration on the surface while providing moisture deep down, without the heavy feel of a cream.“We’ve all been trained to think that [moisturizers] need to be heavier, thicker and richer to be better,” said Coluccio. “The Creme Fluid is where things change — it instantly absorbs and delivers hydration and moisture.”The formula is made from a combination of 150 of AmorePacific’s signature baby green tea leaves for antioxidant benefits and a proprietary emulsion technology said to deliver a lightweight feel and fast-absorbing results.The price — $98 — is on the low-end for an AmorePacific moisturizer — the antiaging Future Response Age Defense crème, for instance, is $195. And that’s on purpose. The brand has seen success with its Sephora business, said Coluccio, particularly with the Millennial shopper, and Creme Fluid is an effort to appeal to that demographic with a lower price point and antiaging language.“Creme Fluid is a Sephora exclusive, and was brought here with the Sephora customer in mind,” said Coluccio, who waved away industry complaints that Millennials and younger consumers aren’t buying into skin care. “We see her trying new, different textures and she loves K beauty. I met with a 22-year-old girl yesterday went through her regimen, and it was two-and-a-half pages long.”The Creme Fluid launch is in tandem with a facelift to AmorePacifc’s gondolas at Sephora. Rolling out this month are new, branded green and gold fixtures equipped with three-dimensional effects showcasing the brand’s Korean heritage and green tea story. “We’ve seen in department stores how that vision comes to life, and we wanted to bring that to Sephora,” said Coluccio.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)