By  on June 29, 2009

As men’s grooming brand Anthony for Men aims to gain a toehold in the women’s market with the launch of a unisex brand called Shaveworks, the firm is rolling out selected product lines to metro-New York drugstore chain Duane Reade.

Shaveworks will initially include one product, an item called The Cool Fix, $25 for 5.3 oz., which is designed to treat ingrown hairs, razor bumps, razor burn and redness. The item is launching this month at Sephora USA stores, where it will be carried exclusively for the remainder of 2009.

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