Seasonal collections aren’t just a practice of fashion brands.Au. Articles, a New York-based bespoke beauty and lifestyle brand, is breaking its business up into two collections, fall and spring, to tailor to the skin’s needs during each season.“When you think about products, what every consumer buys, it’s always something that claims to work equally all year-round, yet the environment changes,” said Scott Miller, founder of Au. Articles. “The concept [of the brand] is to develop tailored collections with ingredients and a scent that’s relevant for that season.”The brand’s spring collection will be launched April 26 with a fragrance oil, lip balm, cleanser, toner, serum, body crème and candle. The collection follows the January launch of the fall collection, which includes a moisturizer, body cleanser, hand soap, fragrance oil and candle. While the products are tailored for a specific season, both collections will be sold year-round.“It’s a new approach as opposed to not being so strict on this idea that one product can work for you year-round,” he continued. “[The brand] is actually paying attention to the seasons, paying attention to your skin and tailoring your routine to suit it.”Another differentiating point for the brand is its commitment to using 100 percent pure essential oils to create the products’ unisex fragrance. Miller, who comes from a background in architecture and interior design, became interested in fragrances during his design process, but was underwhelmed by the usage of synthetic ingredients in many home fragrances.With the help of a bio-alchemist, Miller created unique fragrances for each collection that also impart benefits on the skin, like promoting cell regeneration and soothing irritation.“I thought there was an opportunity to really home in and create unique ingredients and products that were far more niche than one size fits all,” Miller said on incorporating the fragrance into each collection."Marrakesh," the spring 2017 collection’s scent, includes top notes of Moroccan rose and geranium, heart notes of rosewood and lemongrass and base notes of atlas cedar and amyris oil for a lightweight scent reminiscent of the region. "Ever Greene," the fall 2017 collection’s scent, includes tops notes of patchouli and geranium, heart notes of Australian sandalwood and atlas cedar and base notes of bergamot and cardamom.Each year, the brand will introduce a new fragrance for each season and add in additional products.The fall collection ranges in price from $26 to $38 and the spring collection ranges from $10 to $36. Both collections can be found on the Au. Articles’ web site.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim