By  on September 23, 2009

Avon is updating its Anew skin care franchise this fall with the launch of Anew Reversalist, a new antiaging range targeting women in their 40s.

The new line will receive an extra push from model Yasmin Le Bon, who has been tapped as the face of Reversalist’s campaign. The 44-year-old — and wife of Duran Duran front man Simon Le Bon — is appearing on behalf of Avon in television commercials and company brochures this month.

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