Avon is updating its Anew skin care franchise this fall with the launch of Anew Reversalist, a new antiaging range targeting women in their 40s.
The new line will receive an extra push from model Yasmin Le Bon, who has been tapped as the face of Reversalist’s campaign. The 44-year-old — and wife of Duran Duran front man Simon Le Bon — is appearing on behalf of Avon in television commercials and company brochures this month.
Currently available online and scheduled to officially launch in October, Anew Reversalist Renewal Serum and Night Renewal Cream are designed to reverse the appearance of wrinkles by increasing the production of one of the skin’s natural repair molecules, called activin. Normally only stimulated when the skin is cut, activin was harnessed by Avon’s research and development team for its purported ability to stimulate the creation of new skin cells. The patent-pending Activinol Technology is centered on two key phytochemical ingredients: Amorphophallus, which is intended to stimulate activin production, and Sesbania, which is said to boost skin’s support structure.
In the U.S., Anew’s Reversalist Night Renewal Cream is available for $32, while Anew’s Reversalist Renewal Serum, which contains a higher concentrate of Activinol Technology, is available for $44.
The direct-sales giant will fill out its Reversalist franchise next year with the addition of a foaming cleanser in January and an SPF 25 Day Renewal Cream and Illuminating Eye System in March.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia