By  on January 19, 2011

BERLIN — Babor is going to Berlin for fashion week.

The Aachen-based cosmetics and skin care company is in its first collaboration with trade fair Premium. Babor makeup artists will be styling models and guests at the exposition with the brand’s latest “Nude Beauty Look” created by Babor international makeup director Peter Schmidinger. It features the brand’s latest product, liquid rouge highlighter Soft Cream Glow.

The company will also have a two-week presence at F95, Premium’s concept store; 20 varieties of ampule treatments will be on display, as well as the HSR de luxe Ultimate products, which hit the market in November.

The initiative marks Babor’s growing interest in a presence in concept stores, a foray kicked off last month with Slips Fashion in Munich.

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