En Pointe Skin Solutions, a new skin care line developed by plastic surgeon Christine Rodgers and named for the ballet dance step of standing on the tip of one’s toes, aims to address stress, hormone-related conditions, aging and cancer treatment and recovery.
This story first appeared in the October 10, 2008 issue of WWD. Subscribe Today.
“En Pointe is one step in a plan to empower women,” said Rodgers, who is herself a breast cancer survivor and wanted to create a skin care line to help women embrace their self-confidence.
Billed as the first skin care line created by a female plastic surgeon, En Pointe products employ a proprietary ingredient called Bio-Energy Complex, which is derived in part from botanicals and is said to help restore, replenish and revitalize the skin. Products also are designed to moisturize, exfoliate, fight acne and the appearance of aging, brighten and promote collagen synthesis.
The 11-item line uses ballet terms in the names of its products because Rodgers developed a love of ballet during her cancer treatment.
There’s the Adagio Gentle Cleanser, 6 oz. for $32, and Toner, 6.8 oz. for $35; Balancé Clarifying Cleanser, 6 oz. for $32, and Toner, 6.8 oz. for $35, and three serums: Eclairci C, Encore Renewal and Precision A. Each serum comes in a 1-oz. pump and the Encore serum is priced at $85, while the remaining two are $75 each.
The line also includes Bravo Daytime Hydration with SPF 30, 1 oz. for $65; Fouette Firming Moisturizer, a 1-oz. antiaging night cream for $85; Pas de Trois Age Delay Eye Solution, 0.5 oz. for $75, and Pirouette Bamboo Microderm, 6 oz. for $45.
The products, which are made with plant extracts and oils, are free of soy and growth factors. Packaging aims for a feminine quality, with pink and silver lettering. On the front of each product is a stylized graphic depicting the Chinese symbol for dance, which pays homage to Rodgers’ adoptive daughter, who is Chinese.
En Pointe, which is to be launched this month at empoweryourskin.com, could generate $1.6 million in first-year retail sales, according to industry sources.
The brand also is targeting distribution in selected department stores, apothecaries and beauty boutiques in the U.S.