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Beauty Bulletin: Swiss Skin Care Redux

With the rise of clinical and pricy treatments, it’s no wonder that Swiss skin care is on the upswing.

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Appeared In
Special Issue
Beauty Inc issue 12/14/2012

With the rise of clinical and pricy treatments, it’s no wonder that Swiss skin care is on the upswing. Swiss Perfection, a Montreux-based antiaging line, has entered Paris’ Four Seasons George V hotel spa, while Chenot has launched in Colette. In the U.S., the organic Vetia Floris, which hails from the Alps, is kicking off e-tail operations and the Zurich-based beauty boutique Osswald has opened a New York City flagship on SoHo’s West Broadway. “Switzerland has this image of a landscape where purity is everywhere and efficiency is part of the game,” says Leila Rochet-Podvin, founder of Cosmetics Inspiration & Creation in Paris. The figures back the trend. Switzerland’s cosmetics and cleansing products exports rose 48 percent between 2006 and 2011 to $3.33 billion, according to Euromonitor International. From 2010 to last year alone, the increase was almost 13 percent. “We have seen quite a few brands building on purity and efficiency values or capitalizing on ingredients coming from the Swiss mountains,” says Rochet-Podvin. “The idea of detoxifying skin is also part of some of these brands’ promises, resonating with consumers’ desire to build healthier skin today to prepare for better skin for tomorrow.”

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