Fort Lauderdale, Fla.-based chemist and beauty executive David Pollock believes water-free is the way to be.
The scientist, who has worked with a number of large beauty firms over the last two decades, is introducing a water-free skin-care range called Pur Attitude to retailers this spring. In Pollock’s view, water as an ingredient is relied upon too heavily in skin-care formulations, and ultimately reduces product efficacy.
“Each of my products is 100 percent active and has the highest levels of actives available to boost collagen and reduce wrinkles,” said Pollock. Rather than water, each product is infused with a proprietary hydrating complex called Hyaluronix, which he said is naturally found in almost every cell of the human body. “We know that skin can absorb up to 60 percent of what is put on it and water just dilutes the actives,” said Pollock. “Hyaluronix draws moisture from the air and binds up to 1,000 times its weight in moisture.”
According to Pollock — who specializes in the delivery systems of antiaging skin care and has created products for brands including Bliss, Smashbox, The Art of Shaving, SkinCeuticals and Lancôme — the proper delivery system is also key. “The biggest challenge is how to deliver ingredients because most ingredients don’t go below the surface of the skin,” he said. “Our delivery system is designed to mimic ingredients in the skin to cross the lipid barrier offering time-released nourishment.”
Pollock’s debut Pur Attitude offering, the three-piece Skincare Essentials kit (comprised of a face wash, moisturizer and eye cream), rolled out to purattitude.com in October. Since then, he has introduced the firming gel InstaResults and Wild Durian Fruit Peel, designed to detoxify impurities. His newest product, a serum called Fountain of Youth, will launch online later this month, and an Energizing Oxygen Serum will be added in June.
Pollock plans to take the entire Pur Attitude range — which is housed in glass flacons and color-coded origami-inspired outer packaging — to retail distribution in the spring, initially launching to about 300 specialty retail doors.
Although the brand would not break out figures, industry sources estimate the collection — which ranges from $18 for a cleanser to $90 for a serum — could generate between $5 million and $8 million between January 2013 and 2014.
Pollock’s also been on a mission to educate consumers about the ins and outs of the beauty industry: In July 2010, he wrote a book called “Stop the Lies,” and launched a Web site called justaskdavid, where he doles out beauty advice. Starting Tuesday, Pollock will begin hosting his own syndicated radio show, which will air on 152 broadcast stations, Internet radio and SiriusXM. “The biggest question I get asked is, ‘Does skin care work,’” said Pollock. “The answer is, the right product does.”
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)