By  on January 11, 2013

Fort Lauderdale, Fla.-based chemist and beauty executive David Pollock believes water-free is the way to be.

The scientist, who has worked with a number of large beauty firms over the last two decades, is introducing a water-free skin-care range called Pur Attitude to retailers this spring. In Pollock’s view, water as an ingredient is relied upon too heavily in skin-care formulations, and ultimately reduces product efficacy.

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