MILAN — Australian makeup artist brand Becca Cosmetics has signed a distribution agreement with a new Italian skin care marketer named Bakel Technology.
The deal calls for the Bakel brand to be merchandised alongside Becca products at the brand’s counters and in Becca’s London flagship.
Becca will begin rolling out Bakel to its 120 counters worldwide — starting with Harvey Nichols’ Knightsbridge location in London — next month. Becca has yet to confirm which U.S. retailer it will introduce the Bakel line with next year.
Steven Schapera, managing director of Becca, discovered Bakel at Cosmoprof in Bologna, Italy, earlier this year. He said Becca’s founder, Rebecca William, had been on the lookout for a skin care brand with which to pair up.
“We don’t subscribe to the theory that we can do skin care. We are expert at makeup, and this deal is an honest way of doing [skin care] for customers,” added Schapera.
Bakel’s six antiaging serums, which utilize high concentration formulations of active ingredients, was the type of line for which Becca had searched, according to Schapera.
“We had been watching the technology Bakel uses for quite some time,” said Schapera, “but we have never seen it achieve the level of results like Bakel does. We believe [it] will be the next Crème de la Mer.”
Schapera noted that, for Bakel’s formulations, founder Raffaella Gregoris had a hyaluronic acid extracted from fermented soybeans in extrafine molecular particles, which may be easily absorbed by the skin.
Gregoris, a biochemist who previously developed skin care products for private label lines, conceived the idea for Bakel 10 years ago. Her aim was to create an antiaging skin care line free of ingredients that irritate the skin.
“Becca Cosmetics really understood my products and the idea behind them,” said Gregoris. “Together, we are entering into a collaboration.”
The Bakel serums contain one or two principal ingredients meant to address the appearance of aging. The Lactobionic serum employs lactobionic acid, an antioxidant, which also is said to fade fine lines, and another serum, called Malic, is formulated with high concentrations of alpha hydroxy acids to lighten age spots and make the skin appear smoother and more uniform.
Each Bakel serum comes in a 30-ml. pump and is bottled at a laboratory in Udine, Italy. The line ranges in price from $110 for Malic to $195 for Lactobionic.
Gregoris said she is in the process of formulating cleansers to add to the Bakel line for March.
“This is a convergence of traditional creative fields of makeup and traditional scientific areas of skin care,” Schapera said of the union with Bakel. He wouldn’t rule out Becca and Bakel developing products together in the future, saying: “We need to have a lot more science in makeup.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)