By  on February 4, 2011

Even when heading into serious categories like skin care, Benefit Cosmetics founders Jean and Jane Ford insist on doing it with a sense of humor.

Hence the name: B.right Radiant Skincare by Benefit, intended to cross Benefit’s irreverent spirit with a seriously hydrating and brightening skin care line.

“It leaves you so radiant, you’ll need a dimmer switch,” cracked Jane, pointing out that the company is also using the phrase in its promotion of the line. Added Jean: “We believe there are customers still in search of skin care solutions that are approachable, affordable, easy to understand and an upgrade from mass, but not at a doctor-high-tech level. Our skin care strategy is a global initiative and we are firmly committed to maintaining our leadership in the makeup category. We can easily build incremental sales by selling a makeup customer one or two skin care products.”

 

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