Skin-care line BioClarity has re-branded in hopes to more clearly deliver its clean acne-treatment products to the masses.The direct-to-consumer brand has repackaged its products, launched a new moisturizer and brought New York dermatologist Rachel Nazarian into its fold as its key dermatologist partner.The BioClarity line uses a proprietary ingredient called Floralux that has a synergistic effect when combined with botanics and salicylic acid that aims to treat breakouts without causing dryness or itchiness, according to Melissa Reinking, senior director of marketing for BioClarity. Floralux is a chlorophyll-based "detoxifier," Reinking said, where the chlorophyll molecule has been wrapped in liposome so it can penetrate the skin. "It has antioxidant properties, it has all sorts of great vitamins in it…you can drink it, but you can also put it on the skin," she said.The line, just over a year old, was launched to fill what the BioClarity team saw as a white space in the beauty world. "There are 50 million Americans affected by acne annually, and there [wasn't] a great clean and green solution in the marketplace," Reinking said. "Not only is it packed with good-for-you ingredients, but also is gentle and kind to the skin."BioClarity is part of Adigica Health Inc., a new direct-to-consumer e-commerce business that focuses on skin, health and wellness products. The business is helmed by biotech entrepreneur David Hale, chairman of Adigica and BioClarity, who was chairman at SkinMedica from 2001 until 2014, when it was sold to Allergan. Adigica is planning to launch a supplements brand later this year, Reinking said.
Adigica Health has raised a Series 1 preferred financing round from its founders, board and early stage investors, according to BioClarity chief executive officer Rick Sliter. Those funds are expected to carry the business through 2018, when the company may look to raise a Series A round to help scale, he said.
BioClarity's new packaging highlights ingredients in each product. The brand's cleanser, for example, is housed in packaging labeled Cleanse 1, Keeping It Clean, Cucumber + Green Tea + Chamomile. The second step in the system is a treatment product called Complexion Perfection, an acne treatment which includes 2 percent salicylic acid and oat kernel. Next comes Restore, which contains Floralux.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty