By  on October 11, 2013

Known for its cheeky take on spa treatments and products, Bliss is stepping into the world of serious skin care. On Oct. 20, the brand will launch Blisslabs Active 99.0, a new antiaging line, which industry sources believe could generate $10 million globally in its first year at retail.

“Bliss always has this fun, quirky way about ourselves, but when it comes to Blisslabs, this is no joke,” said Bliss World president Mike Indursky. “This is high-efficacy, high-power skin care.”

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