British beauty and pharmaceutical brand Boots is looking to up its antiaging arsenal.
Next month, Boots will introduce two serums for women 45 and older, No7 Lift & Luminate Day Serum and No7 Lift & Luminate Night Serum, designed to tighten and brighten aging skin.
“We are in a very unique situation because we work alongside health-care colleagues in the labs,” said Mike Bell, Boots’ scientific skin-care advisor. “This [collaboration] really has an effect especially when you look at delivery systems.”
The items, which were in development for six years, are said to deliver three benefits: reduce lines and wrinkles, firm skin and lighten pigmentation.
“We found that age spots are a priority concern for more-mature skin,” said Bell. “These serums contain our proprietary Protect and Perfect technology, which we know works to repair the skin’s elasticity, but we added the capability of targeting pigmentation.”
The day serum contains a blend of sophora, kiwi and vitamin C to address dark spots, an antioxidant complex featuring mulberry, ginseng and vitamin C alongside firming vitamin A and peptides. The nighttime iteration, designed to replenish skin’s moisture barrier, includes a new technology called PHA, designed to exfoliate skin while evening skin tone. “[It] is a very unique ingredient in that it is like a peel but more gentle,” said Bell, adding that studies revealed the serums fade age spots and firm skin in four weeks. “It has skin-rejuvenating benefits and works best at night.”
According to Bell, Boots utilizes a large testing pool of more than 50,000 people to ensure its products will work across ethnic groups and skin tones. The brand also works with the University of Manchester, which specializes in hyperpigmentation, on product development.
“We base everything that we do on science and that comes essentially from our background in pharmacy,” said Gordon Farquhar, managing director for Boots Retail USA. “One hundred and fifty years ago, our founder, Jesse Boot, realized people were paying too much for medicine so he started making his own and bringing it to the masses. That DNA still runs through our company today.”
Boots entered Target in 2007 and is now sold through 1,800 Target doors and select Walgreens across the U.S. This summer the company, which offers about 10,000 medicinal and beauty products in the U.K., launched hair care line Mark Hill, No7 Men and Indeed Laboratories in partnership with Walgreens. Boots also entered Ulta in 2011 and is now sold through more than 575 Ulta doors.
Although the brand is available in more than 25 countries, Farquhar said expansion is still a focus. “We are building to be a global brand and usable for all skin types,” he said. “We pick up on early developments in parts of the world and transfer it to other parts.”
Although the brand would not disclose numbers, industry sources estimate the new serums, which retail for $24.99 and will be available at Target and select Walgreens, could generate $10 million in the first year.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews