British beauty and pharmaceutical brand Boots is looking to up its antiaging arsenal.
Next month, Boots will introduce two serums for women 45 and older, No7 Lift & Luminate Day Serum and No7 Lift & Luminate Night Serum, designed to tighten and brighten aging skin.
“We are in a very unique situation because we work alongside health-care colleagues in the labs,” said Mike Bell, Boots’ scientific skin-care advisor. “This [collaboration] really has an effect especially when you look at delivery systems.”
The items, which were in development for six years, are said to deliver three benefits: reduce lines and wrinkles, firm skin and lighten pigmentation.
“We found that age spots are a priority concern for more-mature skin,” said Bell. “These serums contain our proprietary Protect and Perfect technology, which we know works to repair the skin’s elasticity, but we added the capability of targeting pigmentation.”
The day serum contains a blend of sophora, kiwi and vitamin C to address dark spots, an antioxidant complex featuring mulberry, ginseng and vitamin C alongside firming vitamin A and peptides. The nighttime iteration, designed to replenish skin’s moisture barrier, includes a new technology called PHA, designed to exfoliate skin while evening skin tone. “[It] is a very unique ingredient in that it is like a peel but more gentle,” said Bell, adding that studies revealed the serums fade age spots and firm skin in four weeks. “It has skin-rejuvenating benefits and works best at night.”
According to Bell, Boots utilizes a large testing pool of more than 50,000 people to ensure its products will work across ethnic groups and skin tones. The brand also works with the University of Manchester, which specializes in hyperpigmentation, on product development.
“We base everything that we do on science and that comes essentially from our background in pharmacy,” said Gordon Farquhar, managing director for Boots Retail USA. “One hundred and fifty years ago, our founder, Jesse Boot, realized people were paying too much for medicine so he started making his own and bringing it to the masses. That DNA still runs through our company today.”
Boots entered Target in 2007 and is now sold through 1,800 Target doors and select Walgreens across the U.S. This summer the company, which offers about 10,000 medicinal and beauty products in the U.K., launched hair care line Mark Hill, No7 Men and Indeed Laboratories in partnership with Walgreens. Boots also entered Ulta in 2011 and is now sold through more than 575 Ulta doors.
Although the brand is available in more than 25 countries, Farquhar said expansion is still a focus. “We are building to be a global brand and usable for all skin types,” he said. “We pick up on early developments in parts of the world and transfer it to other parts.”
Although the brand would not disclose numbers, industry sources estimate the new serums, which retail for $24.99 and will be available at Target and select Walgreens, could generate $10 million in the first year.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)