By  on August 23, 2012

As British beauty and wellness firm Boots solidifies its foothold in the U.S., it is repackaging and repositioning its entire No7 skin care brand. Come Sept. 1, it will also discontinue a number of No7 products, and add a host of new ones meant for a variety of skin types.

“As a brand, we strive to grow with our customers and provide them with the best quality skin care formulations to meet their individual needs at an affordable price,” said Steve Lloyd, chief executive officer of Boots North America. “The relaunch of Boots No7 will allow us to deliver products to cater to skin care needs for every stage of a woman’s life.”

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