By  on May 2, 2008

U.K.-based men's grooming brand King of Shaves aims to crown a queen — or at least make a splash in the women's shave cream market in the U.S. during the next few years.

The brand, which was founded by Will King in 1993, rolled out two women's shaving gels to Target stores this week, the first step in what the brand expects be a larger foray into the category.

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