Burt’s Bees is out to tackle blemishes with a new natural acne line that the firm promises is as effective as products using chemicals.
“When people talk about natural products not working as well [as other products] we come out with things that are always as efficacious,” said Mike Indursky, Burt’s Bees chief operating officer. Burt’s Bees is owned by Clorox Co.
The new acne range, Natural Acne Solutions, includes four products and starts with the premise that the main ingredient used in many acne treatments is salicylic acid. Burt’s Bees, however, uses the natural form of salicylic acid, from the willow tree.
Willow bark extract, in its natural form, is known to be rich in tannins and for fighting off pathogens, said Indursky. “It has been reported to have analgesic properties and anti-inflammatory properties. It’s incredibly powerful when you get it from its source.”
The line, appearing now on shelves, includes a Purifying Gel Cleanser, Pore Refining Scrub, Daily Moisturizing Lotion and a Targeted Spot Treatment.
While the line will target 18- to 24-year-olds — the demographic with the highest occurrence of acne — Indursky said the range has been packaged and formulated for anyone with acne.
Sales of acne products reached $371.8 million for the latest 52-week period ended June 16, an increase of 1.2 percent, in the food, drug, mass and natural channels, Burt’s Bees said. Sales do not include Whole Foods and Wal-Mart data.
Natural Acne Solutions will be launching into more than 20,000 doors this fall. Industry sources expect it could generate as much as $20 million in first year sales.
The line was in formulations for about two years, said Indursky.
“The key for us is that you need to have instant results. This is a very emotional category. [Women] define how they look by how their face and hair looks,” he said.
The line also meets all over-the-counter regulations set for an acne formulation and also bears the Natural Product Association seal.
Natural Acne Solutions will be supported by a print media campaign, which kicks off in September in beauty and health magazines. All items in the line will be priced at $9.99 except for the moisturizer, which will retail for $17.99.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye