Model and actress Carol Alt is taking the raw food diet that she swears by and applying it to her daily beauty regimen with a four-item skin care line called Raw Essentials, which will be carried exclusively on HSN starting next month.
Alt discovered what she considers “life-changing benefits” of eating raw foods after fighting illness and fatigue while battling uterine cancer more than a decade ago, she said. From her raw food experiences, she authored two popular books about living a healthy lifestyle, “Eating in the Raw” and “The Raw 50.”
“When I found out I had cancer, all I did was change what I ate — this diet has reversed my [prognosis] and all I did was be careful about what I put in and on my body,” she said. “I couldn’t find anything that was clean to apply on my skin so I decided to come out with my own line,” said Alt.
Set to make its debut as part of a two-day preview on Dec. 11, the Raw Essentials lineup features a Raw-Covery face wash, $35 for 4 oz.; Raw-Surection body wash, $18.50 for 8 oz.; Raw Juvenate Eye Recoup; $22.50 for 0.5 oz. and Raw Active moisturizer, $29.50 for 1.7 oz.
Line extensions are slated to be introduced on HSN during Raw Essentials’ official launch, scheduled for Jan. 27.
Alt said she believes Raw Essentials transcends natural and organic products with formulations that are made with raw ingredients — but they’re still designed for efficacy. Free of synthetic preservatives, formulations are created using a low-temperature production process that helps ensure the products retain key ingredients essential for brightened, healthy-looking skin, according to Alt.
The body wash includes aloe vera, beta-glucan and oat extract, while the face wash also has aloe vera as well as tamanu tree oil.
“Everything I use in the products are in the same form they were in when found in nature, and haven’t been heated to the point where the molecular structure has been changed,” said Alt.
Alt said she believes that HSN would be a good fit due to the way the TV retailer reaches customers.
“HSN clearly understands that people need to be educated about facts and know that people are looking to buy products that are clean, especially now, when everyone has turned to natural and organic products,” said Alt.
“Raw Essentials is unlike anything you can find in today’s market,” said Michael Henry, senior vice president of merchandising for beauty at HSN. “Carol’s passion for raw [lifestyle] is unparalleled.”
Although neither Alt nor Henry would comment on sales projections, industry sources estimate first-year retail sales for Raw Essentials in the ballpark of $5 million.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)