In an unusual move, Chloé is expanding its beauty footprint from fragrance to facial skin care — in Asia.
The brand’s beauty license is held by the Coty Prestige division of Coty Inc., which will launch the four-stockkeeping-unit Crème de la Rose skin-care collection in two Japanese stores, Isetan Shinjuku and Umeda Hankyu, on April 17. A full Japanese rollout will happen in September, with travel-retail doors launching at the same time and Korea following in October.
“This is not a brand ancillary extension,” said Jean Mortier, president of Coty Prestige. “This is a real entry into skin care for Chloé. We’ve chosen two very exclusive flagships for the first doors, as that exclusive offering is very attractive to the Japanese consumer.”
While many designer fragrance assortments include body lotions and bath gels, few have ventured into the more-complicated facial skin care space. An exception was Prada, which launched a skin-care line in 2000 with 27 stockkeeping units before introducing its first fragrance. The skin-care products were all packaged in highly unusual single-use or “mono-dose” containers aimed at drawing in experimental consumers. The Chloé offering marks the first time Coty has taken one of its fragrance brands into the facial skin-care arena.
The five-year-old Chloé fragrance’s leading market position in Japan, as well as the Japanese consumer’s passion for skin care, sparked the idea of the line, said Françoise Mariez, senior vice president of marketing for European licenses at Coty Prestige. “This allows us to take advantage of the love for the fragrance brand in a market that is primarily driven by skin care.”
The skin-care line is intended to boost radiance, said Mariez, noting that it is based on the fragrance’s signature rose centifolia de grasse note. “This line builds on our rose story,” she said. “Skin will be fresh, smooth and refreshed, like a rose petal.”
Mortier added that the proprietary centifolia rose ingredient also offers a protective antioxidant element to the range.
The four-step skin-care routine comprises Centifolia Rose Water Lotion, which will retail for 55 euros, or $71 at current exchange, for a 200-ml. bottle; Centifolia Rose Oil, 137 euros, or $178, for a 30-ml. bottle; Centifolia Rose Emulsion, 110 euros, or $143, for a 50-ml. size, and Centifolia Rose Cream, 128 euros, or $166, for a 50-ml. size. Additional sku’s are being developed, and could reach the market in six to eight months, said Mariez. The line targets women 25 to 40 years old.
The skin-care packaging mirrors the fragrance’s pleated glass design and signature metallic cap, and the products themselves are tinted a pale pink.
Down the road, a color collection could follow, Mortier hinted.
While Mortier and Mariez declined comment on projected sales, industry sources estimated the facial skin-care line could do $2 million at retail in its first year on counter.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)