In an unusual move, Chloé is expanding its beauty footprint from fragrance to facial skin care — in Asia. The brand’s beauty license is held by the Coty Prestige division of Coty Inc., which will launch the four-stockkeeping-unit Crème de la Rose skin-care collection in two Japanese stores, Isetan Shinjuku and Umeda Hankyu, on April 17. A full Japanese rollout will happen in September, with travel-retail doors launching at the same time and Korea following in October. “This is not a brand ancillary extension,” said Jean Mortier, president of Coty Prestige. “This is a real entry into skin care for Chloé. We’ve chosen two very exclusive flagships for the first doors, as that exclusive offering is very attractive to the Japanese consumer.” While many designer fragrance assortments include body lotions and bath gels, few have ventured into the more-complicated facial skin care space. An exception was Prada, which launched a skin-care line in 2000 with 27 stockkeeping units before introducing its first fragrance. The skin-care products were all packaged in highly unusual single-use or “mono-dose” containers aimed at drawing in experimental consumers. The Chloé offering marks the first time Coty has taken one of its fragrance brands into the facial skin-care arena.The five-year-old Chloé fragrance’s leading market position in Japan, as well as the Japanese consumer’s passion for skin care, sparked the idea of the line, said Françoise Mariez, senior vice president of marketing for European licenses at Coty Prestige. “This allows us to take advantage of the love for the fragrance brand in a market that is primarily driven by skin care.” The skin-care line is intended to boost radiance, said Mariez, noting that it is based on the fragrance’s signature rose centifolia de grasse note. “This line builds on our rose story,” she said. “Skin will be fresh, smooth and refreshed, like a rose petal.” Mortier added that the proprietary centifolia rose ingredient also offers a protective antioxidant element to the range.The four-step skin-care routine comprises Centifolia Rose Water Lotion, which will retail for 55 euros, or $71 at current exchange, for a 200-ml. bottle; Centifolia Rose Oil, 137 euros, or $178, for a 30-ml. bottle; Centifolia Rose Emulsion, 110 euros, or $143, for a 50-ml. size, and Centifolia Rose Cream, 128 euros, or $166, for a 50-ml. size. Additional sku’s are being developed, and could reach the market in six to eight months, said Mariez. The line targets women 25 to 40 years old. The skin-care packaging mirrors the fragrance’s pleated glass design and signature metallic cap, and the products themselves are tinted a pale pink.Down the road, a color collection could follow, Mortier hinted.While Mortier and Mariez declined comment on projected sales, industry sources estimated the facial skin-care line could do $2 million at retail in its first year on counter.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim