By  on March 15, 2013

In an unusual move, Chloé is expanding its beauty footprint from fragrance to facial skin care — in Asia.

The brand’s beauty license is held by the Coty Prestige division of Coty Inc., which will launch the four-stockkeeping-unit Crème de la Rose skin-care collection in two Japanese stores, Isetan Shinjuku and Umeda Hankyu, on April 17. A full Japanese rollout will happen in September, with travel-retail doors launching at the same time and Korea following in October.

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