In an unusual move, Chloé is expanding its beauty footprint from fragrance to facial skin care — in Asia. The brand’s beauty license is held by the Coty Prestige division of Coty Inc., which will launch the four-stockkeeping-unit Crème de la Rose skin-care collection in two Japanese stores, Isetan Shinjuku and Umeda Hankyu, on April 17. A full Japanese rollout will happen in September, with travel-retail doors launching at the same time and Korea following in October. “This is not a brand ancillary extension,” said Jean Mortier, president of Coty Prestige. “This is a real entry into skin care for Chloé. We’ve chosen two very exclusive flagships for the first doors, as that exclusive offering is very attractive to the Japanese consumer.” While many designer fragrance assortments include body lotions and bath gels, few have ventured into the more-complicated facial skin care space. An exception was Prada, which launched a skin-care line in 2000 with 27 stockkeeping units before introducing its first fragrance. The skin-care products were all packaged in highly unusual single-use or “mono-dose” containers aimed at drawing in experimental consumers. The Chloé offering marks the first time Coty has taken one of its fragrance brands into the facial skin-care arena.The five-year-old Chloé fragrance’s leading market position in Japan, as well as the Japanese consumer’s passion for skin care, sparked the idea of the line, said Françoise Mariez, senior vice president of marketing for European licenses at Coty Prestige. “This allows us to take advantage of the love for the fragrance brand in a market that is primarily driven by skin care.” The skin-care line is intended to boost radiance, said Mariez, noting that it is based on the fragrance’s signature rose centifolia de grasse note. “This line builds on our rose story,” she said. “Skin will be fresh, smooth and refreshed, like a rose petal.” Mortier added that the proprietary centifolia rose ingredient also offers a protective antioxidant element to the range.The four-step skin-care routine comprises Centifolia Rose Water Lotion, which will retail for 55 euros, or $71 at current exchange, for a 200-ml. bottle; Centifolia Rose Oil, 137 euros, or $178, for a 30-ml. bottle; Centifolia Rose Emulsion, 110 euros, or $143, for a 50-ml. size, and Centifolia Rose Cream, 128 euros, or $166, for a 50-ml. size. Additional sku’s are being developed, and could reach the market in six to eight months, said Mariez. The line targets women 25 to 40 years old. The skin-care packaging mirrors the fragrance’s pleated glass design and signature metallic cap, and the products themselves are tinted a pale pink.Down the road, a color collection could follow, Mortier hinted.While Mortier and Mariez declined comment on projected sales, industry sources estimated the facial skin-care line could do $2 million at retail in its first year on counter.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)