Clarins is raising its flag in the international skin-care market with the introduction of a new facial skin-care product that the company hopes will put the brand on the top of the hill in the all-important antiaging market.
The new product, simply called Double Serum, will be launched in February and it is being heralded as the needed shot of vitality to cure Clarins’ anemic standing in the American facial skin-care market. “For the U.S. and Asia, it is the product we need,” said Jonathan Zrihen, president and chief executive officer of Clarins Group North America. “We need to be known for a product.”
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