The 40-year-old brand is continuing its quest to return to its dermatological roots with its latest offering, Redness Solutions Instant Relief Mineral Powder, due out in late January — and a new merchandising unit, rolling out now, designed to showcase existing products addressing four common skin care conditions.
“This brand was started with a philosophy of addressing dermatologic concerns,” said Lynne Greene, global president of Clinique. “We now have four collections for specific skin concerns: redness, acne, uneven skin tone and dullness. The new powder and the new merchandising concept showcase that heritage.”
Clinique groups the four collections, dubbed Dermatological Solutions, on a dedicated tower, as well as in regular caseline displays — and has composed grab-and-go kits for retail doors that prefer assisted self-service displays.
While Greene declined to discuss annual sales, industry sources estimated that, together, the four Dermatological Solutions collections do about $273 million in retail sales globally. Of that figure, sources estimated that the existing Redness Solutions products, including a moisturizer, do upward of $70 million in global retail sales yearly. Dermatological Solutions is said to comprise 20 percent of Clinique’s overall skin care revenue globally.
The Redness Solutions line is intended not only to treat reactive redness — which, say, could be caused by a lip wax — but also rosacea.
The new powder is intended to be a marriage of color cosmetics and treatment, said Agnes Landau, senior vice president of global marketing for Clinique. The formula includes caffeine and extracts of magnolia bark, mushroom and grapefruit, said to visibly counteract redness. The mineral blend — which comprises calcium, magnesium, sodium and potassium — is intended to absorb excess oil; vitamin E is included for its antioxidant properties.
The ingredients are combined using a double-processing technology used in the pharmaceutical industry, explained Janet Pardo, senior vice president of global product development for Clinique. “Using a fluid bed granulator — which is generally used to compound medicines — we buffed mica so that it has a round sphere, misted in the other ingredients to coat the particles and used an ultrarotor machine to compress the powder into uniform platelets for a creamy texture and optimal lay-down on skin.” The powder’s yellow shade was picked because it immediately visibly counterbalances red tones in skin, said Pardo.
The mineral powder will retail for $32.50 for 0.85 oz., and will be sold in Clinique’s 2,200 department and specialty store doors in the U.S., as well as globally.
National advertising, which breaks in February fashion, beauty and lifestyle magazines in both single-page and double-page forms, features a visual of the powder and text explaining its treatment benefits. Clinique plans to disseminate 3.5 million powder-on-paper samples with the print advertising, said Landau. Clinique also plans an extensive online campaign that will include advertising and interactive elements.
While executives declined to discuss sales projections, industry sources estimated that Instant Relief Mineral Powder would do $20 million in retail sales globally in its first year on counter, with about $10 million of that figure expected to come from U.S. sales. Sources estimated that Clinique would spend about $6 million globally (about half of it in the U.S.) on advertising and promotion in the product’s first year on counter.
To further reinforce the brand’s dermatological heritage, Clinique has teamed with Allergan to create a professional-strength line, Clinique Medical, which is intended to treat skin recovering from surgical procedures. “This is a strategic move intended to bring Clinique back in front of dermatologists — not for volume, but to reinforce our commitment to skin care.” The five-item line, which will only be sold in doctor’s offices, is rolling out now both as single stockkeeping units and a $235 kit that includes all of the products.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)