By  on March 21, 2013

Clinique is taking a deeper leap into the world of alphabet skin enhancers with its new Clinique Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30, due in April.

“We didn’t just want to do the next alphabet cream,” said Lynne Greene, a group president of the Estée Lauder Cos. Inc. “We examined the U.S. market, which is how we developed our best-selling Dark Spot Corrector, and we realized there was an opportunity for a color-correcting product for all skin types. No matter what one’s ethnicity or age, skin at a certain point starts to change tone. For instance, darker skins may look gray or ashy, while Asians may see a dull or yellow cast and Caucasians may notice skin is redder and dull.”

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