By  on March 21, 2013

Clinique is taking a deeper leap into the world of alphabet skin enhancers with its new Clinique Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30, due in April.

“We didn’t just want to do the next alphabet cream,” said Lynne Greene, a group president of the Estée Lauder Cos. Inc. “We examined the U.S. market, which is how we developed our best-selling Dark Spot Corrector, and we realized there was an opportunity for a color-correcting product for all skin types. No matter what one’s ethnicity or age, skin at a certain point starts to change tone. For instance, darker skins may look gray or ashy, while Asians may see a dull or yellow cast and Caucasians may notice skin is redder and dull.”

Clinique’s new product is intended to correct those issues — “neutralizing blotchy redness, turning sallow skin peachy and ashy skin luminous and brighter, and providing long-term hydration for skin,” Greene said.

The product’s key benefit, said Janet Pardo, senior vice president of global product development at Clinique, is using advanced color-correcting technology to both neutralize off-tones in the skin and provide a natural glow. That is achieved by using dual-layer, translucent lavender optics, she said, explaining that this is due to the color’s ability to visually correct a range of skin concerns. “When the optics are mixed in with the formula, they don’t give off any color; rather, they enhance skin’s radiance and give a natural glow.”


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