By  on April 18, 2013

Forty-five years old and still on top, Clinique’s powerhouse Dramatically Different Moisturizing Lotion has been retooled and given a new lease on life.

Redubbed with a plus symbol after the name, DDML will be relaunched this summer with all the global media fanfare that the Estée Lauder Cos. Inc.-owned division can muster, including network and co-op TV, social media and heavy sampling.

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