By  on June 7, 2010

The Coop Group has inked a master franchising agreement for The Body Shop in Switzerland and Liechtenstein, and it has acquired The Body Shop Switzerland SA.

Ivan Levy, The Body Shop Switzerland’s co-founder, will remain at the company as chief executive officer.

The business, which counts 37 doors and generates annual sales of more than 30 million Swiss francs, or $26 million at current exchange, will be run autonomously within Coop Group. Coop operates supermarkets, perfumeries and restaurants, among other businesses.

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