By  on March 14, 2008

NEW YORK — Many companies are jumping onto the green bandwagon because it seems to be the new, hot trend. But for Skaffles LLC, the desire to offer natural products — in this case a line called Green by Nature — was more personal.

The company's creative director, Gail Iannacone, was diagnosed with a rare physical disorder, one that didn't respond to conventional medicine. Iannacone started researching the benefits of natural products and an organic lifestyle and realized that it is just as important to know what is going on the body as it is to know what goes in it.

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