By and  on November 30, 2007

NEW YORK — CVS Pharmacy's newest and largest Manhattan store is setting the stage for the introduction of the drugstore's exclusive skin care line, 24.7 Skincare.

Speaking to a group of editors from the store's Healthy Skincare Center, Deb Armstrong, CVS' divisional merchandising manager for beauty care, said the antiaging line was created in collaboration with an original investor in the prestige brand Freeze 24/7 and is designed to deliver immediate results. She added that skin care would be the cornerstone for the expansion of 24.7 into other categories.

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