CVS is selling test kits to help consumers be proactive about looking and feeling better.
CVS Pharmacy is tapping science to help its customers feel and look better. Taking a deep dive into its “sick care to self care,” strategy CVS is stocking four new diagnostic tests. Could test kits be the next big thing in mass-market skin care? Many industry experts think so and expect to see a flood of new contenders enter the market in 2018.The new kits sold at CVS harness information gleaned from DNA to help users determine everything from what diet is right for them to how to select the right skin-care regimen. In select stores, CVS offers the following kits: DNA Diagnostics Center HomeDNA Healthy Weight, Pathway Genomics FitIQ, DNA Diagnostics Center HomeDNA Skin Care and Pathway Genomics SkinIQ. Each kit retails for $24.99 with additional lab fees ranging from $79 to $99.Although drugstores have traditionally offered in-home testing products for high blood pressure or glucose monitoring, the addition of DNA tests at CVS is thought to be the largest of its kind in mass-market retailing. “We wanted to take a lead position in the area of genetic testing,” said George Coleman, vice president of merchandising for CVS Pharmacy.Whether driven by rising health-care costs or the desire for preventative care, Coleman said more people are taking control of their own health care. Frankly, he added, it is more expensive to be sick.The starting point is “knowing thyself,” explained Coleman who said advancements in genetic testing allow people to access deep levels information that can even alert them to diseases they are more susceptible to, what type of diet will help them with their weight, and even determine what skin care to buy. “You might be able to find out what kind of skin care would be better to address an issue such as low collagen quality.”[caption id="attachment_11022836" align="alignnone" width="226"] Home DNA Skin Care[/caption]The DNA Diagnostics Center Home DNA Skin Care kit examines 28 genetic marketers that influence skin health. The Pathway Genomics SkinIQ analyzes seven areas of skin health to help with skin nutrition, aging, oxidation, hydration, inflammation, glycation and texture.The kits are growing in acceptance, posting double-digit increases, said Coleman, especially as consumers use one and then decided to expand to another. For example, those who try the Healthy Weight DNA test might return for a skin-care test.The test kits are merchandised in a special home diagnostics department, but Coleman doesn’t rule out cross merchandising the skin-care kits in the beauty department. “The link to skin care and health is so tight and we are working on how to bring health and skin care together more,” he said. There is also a goal to help recommend products sold at CVS to solve skin-care issues revealed by testing.“People are finding these kits helpful. It isn’t a novelty. People can find solutions tailored to their specific makeup and what works for them,” concluded Coleman.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)