CVS Pharmacy is tapping science to help its customers feel and look better. Taking a deep dive into its “sick care to self care,” strategy CVS is stocking four new diagnostic tests. Could test kits be the next big thing in mass-market skin care? Many industry experts think so and expect to see a flood of new contenders enter the market in 2018.The new kits sold at CVS harness information gleaned from DNA to help users determine everything from what diet is right for them to how to select the right skin-care regimen. In select stores, CVS offers the following kits: DNA Diagnostics Center HomeDNA Healthy Weight, Pathway Genomics FitIQ, DNA Diagnostics Center HomeDNA Skin Care and Pathway Genomics SkinIQ. Each kit retails for $24.99 with additional lab fees ranging from $79 to $99.Although drugstores have traditionally offered in-home testing products for high blood pressure or glucose monitoring, the addition of DNA tests at CVS is thought to be the largest of its kind in mass-market retailing. “We wanted to take a lead position in the area of genetic testing,” said George Coleman, vice president of merchandising for CVS Pharmacy.Whether driven by rising health-care costs or the desire for preventative care, Coleman said more people are taking control of their own health care. Frankly, he added, it is more expensive to be sick.The starting point is “knowing thyself,” explained Coleman who said advancements in genetic testing allow people to access deep levels information that can even alert them to diseases they are more susceptible to, what type of diet will help them with their weight, and even determine what skin care to buy. “You might be able to find out what kind of skin care would be better to address an issue such as low collagen quality.”The DNA Diagnostics Center Home DNA Skin Care kit examines 28 genetic marketers that influence skin health. The Pathway Genomics SkinIQ analyzes seven areas of skin health to help with skin nutrition, aging, oxidation, hydration, inflammation, glycation and texture.The kits are growing in acceptance, posting double-digit increases, said Coleman, especially as consumers use one and then decided to expand to another. For example, those who try the Healthy Weight DNA test might return for a skin-care test.The test kits are merchandised in a special home diagnostics department, but Coleman doesn’t rule out cross merchandising the skin-care kits in the beauty department. “The link to skin care and health is so tight and we are working on how to bring health and skin care together more,” he said. There is also a goal to help recommend products sold at CVS to solve skin-care issues revealed by testing.“People are finding these kits helpful. It isn’t a novelty. People can find solutions tailored to their specific makeup and what works for them,” concluded Coleman.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim