By  on September 26, 2008

Dove’s “Real Beauty” campaign is going brick-and-mortar in North America with the introduction of Dove Spa in Canada next month.

The first Dove Spa is slated to open on Oct. 15 in Oakville, Ontario. Fay Chapple, managing director of Dove Spa Canada, said that plans call for 50-plus Dove Spas to open across the country over the next five years. The 2,600- to 3,000-square-foot locations are ideally placed in bustling town centers or on prime suburban roads, she said.

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