Dr. Dennis Gross wants to turn every beauty product into a supercharged skin product — a goal that he hopes to accomplish with Clinical Concentrate Boosters, a trio of serums he will launch this month as a “Hot Now” featured brand at Sephora.
This story first appeared in the March 14, 2014 issue of WWD. Subscribe Today.
The boosters are specially formulated so that they can be added to any facial product, be it color cosmetics or skin care, said Gross.
“Our skin changes in many ways, and it can change in different zones, so a one-size-fits-all skin-care approach doesn’t always work,” said Gross. “For instance, you may only be dry on your cheeks or oily in your t-zone. This allows you to customize every single product. You’re micromanaging your face.”
The Radiance Booster, said Carrie Gross, president and chief executive officer of the brand, is intended to help transform dull skin into a younger-looking, luminous complexion. That is expected to be achieved by use of ingredients such as tartaric acid, an extremely mild form of alpha-hydroxy acid, and pyruvic acid, which is a tiny molecule that penetrates deeply, said Dennis Gross.
Hydration Booster is intended to infuse and seal moisture into skin, making it firmer and smoother. “Its formula includes evening primrose extract and hyaluronic acid chromospheres, which are time-release molecules that hold 1,000 times their weight in water,” said Gross.
Purifying Booster is intended to tone skin and control excess oil, as well as tighten pores for increased clarity. Ingredients include witch hazel for its astringent properties; green tea extract for soothing effects; willow bark acid, which is a natural form of salicylic acid, and farnesol, which kills bacteria.
The three will be sold in a $58 set, which includes 0.5-oz jars of Radiance, Hydration and Purifying Boosters. Radiance Booster, which is expected to be the hero product of the line, is also being sold in a 1-oz. size retailing for $68.
While the Grosses declined comment on projected sales, industry sources estimated that the lineup could do first-year retail sales of about $3 million. In total, the serums will be sold in about 1,000 specialty store doors, as well as on QVC.