Dr. Dennis Gross is looking to brighten up QVC viewers’ faces with a sneak peek of his newest product, Ferulic Acid + Retinol Brightening Solution.
The product will appear today on QVC’s “Friday Night Beauty” show before its October move into brick-and-mortar distribution.
“Having a clinical practice is a fertile opportunity for me to create products, because I hear what patients are asking for,” said Gross. “One of the top requests is brightening.”
The formula, which he sees as an alternative to hydroquinone, combines ferulic acid, a natural antioxidant said to fight free radicals, and retinol, intended to improve the texture of the skin and give it a smoother, softer, more even appearance. “Together, they form the perfect hybrid to help visibly reduce the appearance of fine lines and wrinkles,” said Gross, noting that they also help address the enzymes responsible for melasma and sun spots, and acne discoloration. “With this product, you are getting benefits that neither ingredient can provide on its own. Benefits are visible immediately upon application — skin will appear radiant, luminous and firmer.” The formula, which also includes glycolic acid and hyaluronic acid, absorbs quickly without residue, he noted, and can be used as a spot treatment or applied all over the face.
The product retails for $85 for 1 oz. In addition to QVC, it will be available at about 1,000 department and specialty store doors, including Nordstrom and Sephora.
While Gross declined to give sales targets, industry sources estimated that the product would do about $5 million at retail in its first year on counter.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
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For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
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Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews