Dr. Dennis Gross is looking to brighten up QVC viewers’ faces with a sneak peek of his newest product, Ferulic Acid + Retinol Brightening Solution.
This story first appeared in the July 20, 2012 issue of WWD. Subscribe Today.
The product will appear today on QVC’s “Friday Night Beauty” show before its October move into brick-and-mortar distribution.
“Having a clinical practice is a fertile opportunity for me to create products, because I hear what patients are asking for,” said Gross. “One of the top requests is brightening.”
The formula, which he sees as an alternative to hydroquinone, combines ferulic acid, a natural antioxidant said to fight free radicals, and retinol, intended to improve the texture of the skin and give it a smoother, softer, more even appearance. “Together, they form the perfect hybrid to help visibly reduce the appearance of fine lines and wrinkles,” said Gross, noting that they also help address the enzymes responsible for melasma and sun spots, and acne discoloration. “With this product, you are getting benefits that neither ingredient can provide on its own. Benefits are visible immediately upon application — skin will appear radiant, luminous and firmer.” The formula, which also includes glycolic acid and hyaluronic acid, absorbs quickly without residue, he noted, and can be used as a spot treatment or applied all over the face.
The product retails for $85 for 1 oz. In addition to QVC, it will be available at about 1,000 department and specialty store doors, including Nordstrom and Sephora.
While Gross declined to give sales targets, industry sources estimated that the product would do about $5 million at retail in its first year on counter.