Dr. Harold Lancer is about to unveil two projects with vastly different price points — a men's range with Ryan Seacrest that starts at $10 and a $1,000 Lancer Legacy Youth Treatment — to cater to an even wider demographic.A dual focus on entering the masstige sector and growing his core skin-care range with the addition of super luxe products is what Lancer hopes will propel his business to the next level — starting with Polished by Dr. Lancer, a joint venture with Seacrest.For his part, Seacrest said, "[Lancer] started as my dermatologist, but over the last decade, Harold and I became friends. We talked about business, culture and life. A few years ago, we decided to invest in a new venture together and it’s already been a terrific experience and success. We developed Polished by Dr. Lancer to create a science-backed men’s skin-care system that any man can use and benefit from, which — in the end — would help boost their confidence by looking and feeling great."Lancer teamed with Seacrest to co-create the five-product grooming line in an effort to attract a male customer. It will be brought to market by Bonfire Enterprises, an incubation affiliate of direct marketing company Guthy-Renker. The collection includes a Daily Micro-Scrub, $35; Dual Cleansing & Shave, $20; Oil-Free Moisturizer SPF 30 Broad Spectrum Sunscreen, $35; Antiaging Serum, $55, and Daily Lip Care SPF 15 Broad Spectrum Sunscreen, $10. Polished will be sold on Polishedbydrlancer.com and through Guthy-Renker's direct channels starting in early July.But unlike Lancer's main collection that contains 30 products, this brand probably won't expand much beyond the current offering due to the "limited capability" of men when it comes to skin-care routines, Lancer said. He's also betting on dedication, he added, noting that once a man finds something they like or that works, a loyalty to that product ensures.Another celebrity partnership is also in the works, the dermatologist hinted, but details won't be finalized until next year.[caption id="attachment_10932965" align="aligncenter" width="600"] The Lancer Legacy Youth Treatment.[/caption]As for the new Youth Treatment, technically part of the Beverly Hills-based doctor's Lancer skin-care line, he maintains that this product is different from anything else he's created to date."The chemistry is complicated….The original launch was 250 units because the complex chemistry takes weeks to make the individual product. It's designed for…patients who need the next step. It's not designed to be sold off the shelf in mass quantity," Lancer said.He explained that the key function of the $1,000 treatment is to help reverse the effects of environmental toxicity and pollutants."Everyone knows about UVA and UVB rays, but the pollutants in the atmosphere…are damaging to skin cells so this is designed to help restore reactive oxygen species and increase the antioxidant capacity of the skin reserves," Lancer continued, adding that this product should be used in tandem with The Lancer Method.The original "Lancer Method" is based on a polish, cleanse and nourish philosophy where the order in which one applies products is "critically important," Lancer maintained. His Lancer collection, with an average price point of $85, starts at $35 for The Method: Body Cleanse and has serums that retail from $225 to $275.Lancer explained that a typical routine goes as follows: massage exfoliating The Method: Polish onto damp skin, rinse with The Method: Cleanse, apply a blend of the Younger Pure Youth Serum and Advanced C Radiance Cream With Vitamin C Collagen, with Legacy Youth serving as the "palette of nourishment," or last step, before hitting the sack."It's part of the Lancer program; it's not designed for the person who wants a splurge of luxury and is using bargain basement exfoliating, cleansing and toning products. If you're using crap to begin with, it's not the product to save you," Lancer said.Lancer Legacy Youth Treatment is on sale at the doctor's office, Bergdorf Goodman, select Neiman Marcus doors and Harrod's.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)