Dr. Harold Lancer is about to unveil two projects with vastly different price points — a men's range with Ryan Seacrest that starts at $10 and a $1,000 Lancer Legacy Youth Treatment — to cater to an even wider demographic.A dual focus on entering the masstige sector and growing his core skin-care range with the addition of super luxe products is what Lancer hopes will propel his business to the next level — starting with Polished by Dr. Lancer, a joint venture with Seacrest.For his part, Seacrest said, "[Lancer] started as my dermatologist, but over the last decade, Harold and I became friends. We talked about business, culture and life. A few years ago, we decided to invest in a new venture together and it’s already been a terrific experience and success. We developed Polished by Dr. Lancer to create a science-backed men’s skin-care system that any man can use and benefit from, which — in the end — would help boost their confidence by looking and feeling great."Lancer teamed with Seacrest to co-create the five-product grooming line in an effort to attract a male customer. It will be brought to market by Bonfire Enterprises, an incubation affiliate of direct marketing company Guthy-Renker. The collection includes a Daily Micro-Scrub, $35; Dual Cleansing & Shave, $20; Oil-Free Moisturizer SPF 30 Broad Spectrum Sunscreen, $35; Antiaging Serum, $55, and Daily Lip Care SPF 15 Broad Spectrum Sunscreen, $10. Polished will be sold on Polishedbydrlancer.com and through Guthy-Renker's direct channels starting in early July.But unlike Lancer's main collection that contains 30 products, this brand probably won't expand much beyond the current offering due to the "limited capability" of men when it comes to skin-care routines, Lancer said. He's also betting on dedication, he added, noting that once a man finds something they like or that works, a loyalty to that product ensures.Another celebrity partnership is also in the works, the dermatologist hinted, but details won't be finalized until next year.As for the new Youth Treatment, technically part of the Beverly Hills-based doctor's Lancer skin-care line, he maintains that this product is different from anything else he's created to date."The chemistry is complicated….The original launch was 250 units because the complex chemistry takes weeks to make the individual product. It's designed for…patients who need the next step. It's not designed to be sold off the shelf in mass quantity," Lancer said.He explained that the key function of the $1,000 treatment is to help reverse the effects of environmental toxicity and pollutants."Everyone knows about UVA and UVB rays, but the pollutants in the atmosphere…are damaging to skin cells so this is designed to help restore reactive oxygen species and increase the antioxidant capacity of the skin reserves," Lancer continued, adding that this product should be used in tandem with The Lancer Method.The original "Lancer Method" is based on a polish, cleanse and nourish philosophy where the order in which one applies products is "critically important," Lancer maintained. His Lancer collection, with an average price point of $85, starts at $35 for The Method: Body Cleanse and has serums that retail from $225 to $275.Lancer explained that a typical routine goes as follows: massage exfoliating The Method: Polish onto damp skin, rinse with The Method: Cleanse, apply a blend of the Younger Pure Youth Serum and Advanced C Radiance Cream With Vitamin C Collagen, with Legacy Youth serving as the "palette of nourishment," or last step, before hitting the sack."It's part of the Lancer program; it's not designed for the person who wants a splurge of luxury and is using bargain basement exfoliating, cleansing and toning products. If you're using crap to begin with, it's not the product to save you," Lancer said.Lancer Legacy Youth Treatment is on sale at the doctor's office, Bergdorf Goodman, select Neiman Marcus doors and Harrod's.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)