Dr. Harold Lancer is about to unveil two projects with vastly different price points — a men's range with Ryan Seacrest that starts at $10 and a $1,000 Lancer Legacy Youth Treatment — to cater to an even wider demographic.A dual focus on entering the masstige sector and growing his core skin-care range with the addition of super luxe products is what Lancer hopes will propel his business to the next level — starting with Polished by Dr. Lancer, a joint venture with Seacrest.For his part, Seacrest said, "[Lancer] started as my dermatologist, but over the last decade, Harold and I became friends. We talked about business, culture and life. A few years ago, we decided to invest in a new venture together and it’s already been a terrific experience and success. We developed Polished by Dr. Lancer to create a science-backed men’s skin-care system that any man can use and benefit from, which — in the end — would help boost their confidence by looking and feeling great."Lancer teamed with Seacrest to co-create the five-product grooming line in an effort to attract a male customer. It will be brought to market by Bonfire Enterprises, an incubation affiliate of direct marketing company Guthy-Renker. The collection includes a Daily Micro-Scrub, $35; Dual Cleansing & Shave, $20; Oil-Free Moisturizer SPF 30 Broad Spectrum Sunscreen, $35; Antiaging Serum, $55, and Daily Lip Care SPF 15 Broad Spectrum Sunscreen, $10. Polished will be sold on Polishedbydrlancer.com and through Guthy-Renker's direct channels starting in early July.But unlike Lancer's main collection that contains 30 products, this brand probably won't expand much beyond the current offering due to the "limited capability" of men when it comes to skin-care routines, Lancer said. He's also betting on dedication, he added, noting that once a man finds something they like or that works, a loyalty to that product ensures.Another celebrity partnership is also in the works, the dermatologist hinted, but details won't be finalized until next year.[caption id="attachment_10932965" align="aligncenter" width="600"] The Lancer Legacy Youth Treatment.[/caption]As for the new Youth Treatment, technically part of the Beverly Hills-based doctor's Lancer skin-care line, he maintains that this product is different from anything else he's created to date."The chemistry is complicated….The original launch was 250 units because the complex chemistry takes weeks to make the individual product. It's designed for…patients who need the next step. It's not designed to be sold off the shelf in mass quantity," Lancer said.He explained that the key function of the $1,000 treatment is to help reverse the effects of environmental toxicity and pollutants."Everyone knows about UVA and UVB rays, but the pollutants in the atmosphere…are damaging to skin cells so this is designed to help restore reactive oxygen species and increase the antioxidant capacity of the skin reserves," Lancer continued, adding that this product should be used in tandem with The Lancer Method.The original "Lancer Method" is based on a polish, cleanse and nourish philosophy where the order in which one applies products is "critically important," Lancer maintained. His Lancer collection, with an average price point of $85, starts at $35 for The Method: Body Cleanse and has serums that retail from $225 to $275.Lancer explained that a typical routine goes as follows: massage exfoliating The Method: Polish onto damp skin, rinse with The Method: Cleanse, apply a blend of the Younger Pure Youth Serum and Advanced C Radiance Cream With Vitamin C Collagen, with Legacy Youth serving as the "palette of nourishment," or last step, before hitting the sack."It's part of the Lancer program; it's not designed for the person who wants a splurge of luxury and is using bargain basement exfoliating, cleansing and toning products. If you're using crap to begin with, it's not the product to save you," Lancer said.Lancer Legacy Youth Treatment is on sale at the doctor's office, Bergdorf Goodman, select Neiman Marcus doors and Harrod's.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion