By  on January 29, 2010

Eucerin, the hand and body lotion brand that for years has positioned itself as the go-to lotion for severely dry, rough skin is spreading its wings.

Coming to stores beginning in April are Eucerin items that will target the everyday lotion consumer. Eucerin Daily Skin Balance Skin-Fortifying Body Lotion and Hand Creme look to help balance skin’s natural pH level (ideally skin ranges between 4.5 and 5.5) and strengthen the skin’s protective barrier, said Nicolas Maurer, vice president of marketing for Beiersdorf Inc. Formulas use provitamin B5 as a conditioner, glycerin to attract water to help hydrate skin and a pH buffer to defend against the environment. Unlike other Eucerin items, Daily Skin Balance has a subtle and light fragrance.

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