By  on February 2, 2012

BERLIN — Beiersdorf’s medically-minded Eucerin brand is getting its own skin care center. The debut Eucerin Skin Institute will open Friday in Hamburg, located in a refurbished former post office that is already home to a private dermatology clinic and a pharmacy. The Eucerin Skin Institute’s 2,700 square feet will host a consultation area, shop and four skin care cubicles. The brand, sold primarily in pharmacies in Germany, will also offer training for dermatologists and pharmacists covering both Eucerin products and other skin care topics.

Visitors to the center can receive a skin analysis with the brand’s new Skin Code Reader for 16.50 euros, or $21.64 at current exchange. Eucerin skin experts use the device to measure skin’s elasticity, redness, pigmentation, wrinkle depth, oil production and moisture. A specialized treatment plan will be recommended, and those customers who are willing and able may also become guinea pigs for further research.

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