By  on September 11, 2009

LONDON — Move over, lunges, squats and bicep curls, Emma Hardie believes people who want to look younger need to also give their faces a workout.

This month, Hardie, a London- and Oxford-based facialist, is introducing Amazing Face, a treatment line meant for use in conjunction with a manual skin and muscle softening technique said to release tensions held in the face and encourage a younger-looking appearance. The massage method developed by Hardie, which involves a series of patting and rolling movements, purportedly encourages energy, blood and oxygen to flow freely and so rebalance facial skin and muscle. Thermal energy generated by massage and bioelectrical pulses discharged by the user’s fingertips are said to activate marine biophoton particles suspended in the line’s eye serum and moisturizer. According to Hardie, the method encourages cellular communication and renewal while smoothing and lifting facial contours.

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